Advertising & Promotion Executive (Mandarin Speaker)
Brand / Branding
Kuala Lumpur
153 weeks ago
RM3500 - RM3850
Full Time
Permanent
Urgent
Key Responsibilities
- Advertising and Promotion:
- To coordinate and implement assigned advertising and promotions projects as well as public relations effort to meet the overall objectives of the Mall
- To help identify, plan, and organize suitable themed promotions for the Mall to achieve strong brand identity and positioning, at the same time maintain strong market presence
- To evaluate feasibility of every promotional against Companys policies, objectives, and target market
- To conduct market research and compiling figures or statistics towards the preparation of advertising and promotion plans
- To monitor and evaluate effectiveness of the promotion against existing policies, objectives, as well as target market
- To ensure proper implementation and smooth coordination of duties amongst departments and contractors for all promotion events
- Constantly keep abreast of the latest digital innovations and implement on the Malls digital platform
- Manage online media campaigns, online advocacy, editorial planning and coordination, community outreach efforts, promotion, and etc
- To assist in the development of monthly newsletter and preparation of mailing list
- Measures performance of digital marketing efforts using web analytics tools i.e. Google Analytics
- To assist in the preparation of press invitations, press releases, press kits and coordinate press gifts for all promotion events
- To attend and provide assistance and support during the actual event as and when required
- To assist in coordinating the photography session of the press conference or any media coverage
- To identify and organize charitable and community related program that will enhance the Malls desired public perception
- Managing good rapport with tenants and to provide support, coordination, and recommendation on any store promotions, events, or merchandising display needs
- To assist in managing the customer loyalty program or VIP program into a profitable and long term relationship
- Assist in managing internal communications between the Tenancy Relations team and the tenants
- Assist in managing external communications as well as media and public relations
- Identify and build business relationships with strategic partners i.e. government agencies, tourism related bodies, charity / volunteer organizations, corporate organizations, and etc. for joint promotions or sponsorship opportunities
- To handle all correspondence and administration of concept proposals, promotional license agreements, DBKL submissions, visual submissions for refund of security deposit
- To keep an updated list of media contacts and maintain good media relations at all times
- To maintain an orderly library of all events, projects and promotion activities, news articles, magazine advertisements, photographs, slides, artworks, leaflets, and etc
- To tabulate and maintain an accurate record of all expenses incurred within advertising, promotions, public relations, VMD, and any other operational matters
- Visual Merchandising:
- To assist in developing innovative ideas and creative concepts that support the promotionalefforts
- To liaise with suppliers and display contractors on the materials, cost, timing, schedule, coordination works, as well as final set-ups for the merchandising / decorations of the Mall
- To monitor set-up and dismantling works to ensure promotional guidelines are adhered to
- To coordinate with advertising agency for visualization and concept for all collaterals, promotion materials, advertising and publicity materials
- To ensure the control quality standards for all visual displays are in accordance with the existing policies, objectives, and identity of the Mall
- To maintain and upkeep an inventory of all VMD work tools, equipment, materials, props, decorations in good working condition
Skills & Experiences
- At least Diploma in Marketing /Commerce / Business Studies, Advertising / Mass Communication
- Minimum 2 years working experience in branding and advertising target to shopping mall
- Willing to work extended hours, flexible and able to standby when necessary
Job Conditions:
Probation Period:
3 month
Age:
25 - 35
Job Type:
Permanent
Allowances:
Miscellaneous allowances
Hours:
9am - 6pm
Languages:
english,bahasa,mandarin
Days:
Mon-Fri
Malaysia Only:
Yes
Annual Leave:
Disclose at interview
Benefits:
EPF/SOCSO
Job Skills
Branding
Retail
Advertising
Confidential Company (Retail Industry)
Primary Industry:
Real Estate
Location:
Kuala Lumpur
