Job Description
The Trade Marketing Manager is responsible for developing and executing the Trade Marketing Plan for the Skintific skincare brand.
Key Responsibilities
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities.
- Leading and implementing channel-specific marketing strategies and plans for assigned retailers.
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
- Leading activation programs with partners to improve brand visibility.
- Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.
- To plan Exclusive SKUs Marketing Plan.
- To plan Joint Quarterly Marketing Plan.
- To plan Joint Business Plan, TTL, ATL, BTL Plan.
- To execute joint event planning: in-store, roadshows.
- Responsible to ensure that client interaction with Company is conducted in a timely and satisfactory manner.
- Work closely with the cross-functional teams (e.g. Marketing, Operation and Supply Chain Management) to ensure efficient and effective execution.
- Continuously build market knowledge and refer sales leads, customer feedback, and information on competitor activity to appropriate contacts within the organization.
Skills & Experiences
- Minimum 2 years and above experience in trade marketing manager role.
- Minimum 1 year in managing Watsons / Guardian Trade Marketing Plan.
- Minimum Diploma in Business Studies/ Marketing or any related discipline.
- Excellent Mandarin fluency both written and spoken is a must.
- Good communication skills in English & Malay.
- Proven track record in similar position.
- Strong analytic skills.
- Good organization skills with the ability to handle multitasks concurrently and meet deadlines.
- Excellent teamwork spirit and time management skills.
- Creative thinking and generate relevant ideas for brainstorming sessions.