Digital Marketing Manager

Job Description

The Digital Marketing Manager is responsible for managing Digital Marketing departments and overseeing daily operations to ensure the organization is functioning efficiently and effectively.

Key Responsibilities

• Managing and supervising a team of digital marketing professionals, including digital marketing, influencer marketing and creative team. 
• Set the direction and vision for projects in alignment with the Client's objectives, brand identity, and target audience. 
• Develop and implement design strategies to achieve clients business goals, enhance brand presence, and drive innovation. 
• Oversee the end-to-end project lifecycle, from concept idealization to final execution, ensuring projects are delivered on time, within budget, and to the highest quality standards. 
• Allocate resources effectively, including budget, manpower, and tools, to support the creative design process and meet project objectives. 
• Maintain quality control processes to ensure consistency, accuracy, and adherence to brand guidelines across all design deliverables. 
• Stay abreast of industry trends, market insights, and competitor activities to inform design decisions and maintain a competitive edge. 
• Need to understand client/ project requirements and be able to address feedback. 
• Conduct performance evaluations, provide constructive feedback, and identify opportunities for skills development and career growth within the team. 
• Overseeing the creation of creative design ideas into visual representations as to present to clients. 
• Find out and research for the latest software to develop innovative graphic designs that meet the requirements of clients. 
• Able to solve problems and troubleshoot technical issues that arise.

Skills & Experiences

• Bachelor Degree in marketing, business administration, or a related field.
• 5- 8 years of experience in digital marketing, with at least 3-5 years in a leadership role such as a marketing manager.
• Possess excellent communication and interpersonal skills, strong analytical skills
• Track record of successfully generating growth and profitability.
• Familiar with Digital Marketing- Meta Business Managers, FB, IG Ads; Influencer Marketing- Influencers Analytic tools Reporting- Google Looker Studio , SEMRush, AHRefs
• Fluent in English, Mandarin, Malay