Assistant Marketing Manager

Job Description

The Assistant Marketing Manager is responsible to plan, inform and execute the short-mid-long term marketing strategy to penetrate Kewpie Brand, based on the company objective and strategy.

Key Responsibilities

• Managing all marketing for the company and activities within the marketing department
• Developing the marketing strategy for the company in line with company objectives and strategy 
• Rebuild the structure of marketing department (together with management and colleague)
• Overseeing the company's marketing budget 
• Plan and execute marketing campaigns and brand plans to establish and increase brand presence in the market such as media activities, branding events including road shows and product launches in line with company and HQ objectives 
• Responsible in developing promotional materials, including company brochure, flyer, menu booklet, product packaging, and other sales aids 
• Handling all customer service concerns on a daily operation basis via in-bound calls or social media pertaining to general enquiries, complaints, comments, feedback and other raising issue related to companys information and products and to share with related PIC 
• Managing companys official Facebook page, Instagram, YouTube account and website; plan, execute and analyze digital campaigns with overall marketing strategies, communications, plans and objective 
• To oversee projects and events from conceptualization till execution and preparing post-event reports 
• Monitor market requirements for current and future products by conducting market research/competitive analysis and work closely with R&D in new product development
• Manage the expenses incurred in all marketing activities throughout the year within given A&P budget and also to project budget needs for the following financial year 
• Responsible for corporate communication; manage all communication materials and disseminating marketing materials contents for both internal and external 
• Other responsibilities as assigned by his/her superior in his/her department 
• Nurture and grow new marketing members: As an advisor and knowledge sharing 
• Co-work with sales team to support sales from the marketing point of view 
• Collect the data through the marketing activity, and analyze and utilize this data to achieve the company objective
• Love and understand the Kewpie Culture

Skills & Experiences

• Bachelor Degree in Marketing/Advertising or equivalent 
• Experience the managing position for at least 2 years or more 
• Experiences in both traditional marketing (offline) and digital marketing (online) 
• Fluent in English and Malay
• Strong management and leadership skill