Kewpie Malaysia Sdn. Bhd. was founded in 2009 and is the ﬁrst company under the Japanese famous dressing and source company group aimed at the global Halal market.
Although they are a renowned brand in Japan, most Malaysians were initially unfamiliar with, and had no idea about their beloved mayonnaise products.
After organizing a team of customers, suppliers, and employees, they then implemented their “mutual respect” policy. Their customers purchase their products with trust. Their suppliers provide raw and packaging materials according to their quality standards. Their employees produce and sell products individually with pride. But most importantly, all of their team members keep the “customer’s view” in mind. As a result, they have been able to extend their network by establishing a strong foundation in the new market.