SEO Specialist

Job Description

The SEO Specialist is responsible for managing all SEO activities and strategies to improve SERP rankings for specific keywords, enhance online visibility, and maximize ROI.

Key Responsibilities

• Strategy Execution: Help execute strategies to improve SERP rankings for specific keywords, enhance online visibility, and maximize ROI.
• Technical Oversight: Identify technical issues affecting SEO performance and implement solutions promptly.
• Technical Knowledge: Understand website development, particularly SEO-friendly website building and page speed optimization.
• Collaboration and Communication: Work closely with content writers and link builders to align resources with the strategic direction.
• Conversion Rate Optimization (CRO): Utilize testing methods such as A/B testing to optimize user engagement and conversion rates.
• Client Interaction: Manage client relationships through various communication channels, including WhatsApp and in-person/online meetings.
• Performance Analysis: Track, report, and analyze data to continuously improve campaign performance using advanced tools such as Looker Studio.
• Industry Awareness: Stay updated with the latest trends and advancements in SEO, search engines, and internet marketing.

Skills & Experiences

• Minimum2yearsofexperience in SEO, with a proven track record in strategy and execution.
• Minimum2yearshands-on SEO technical experience including On Page, Off Page optimisation.
• Fluent in Mandarin, English and Malay. We are looking for someone who are fluent in Mandarin as the role requires the candidate to deal with Mandarin speaking clients.
• Proficiency in using any SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMRush, Looker Studio and any keyword research tools.
• Experience with website analysis using various analytics tools.
• Personality : Strong analytical skills, good communication, teamwork skills, strong problem solver, self-disciplined and motivated.