Key Responsibilities
- Promote Yihai products to restaurants & retail.
- Work closely with Area Manager from KL & JB.
- Manage the Corporate BU in the area of Product Marketing to effectively ensure achievement of the business.
- Plan/Set Target objective in terms of Sales profitability and sustainability.
- Ensure adherence to set systems thereby ensuring a professional approach to the entire business activity.
- Responsible for managing and implementing marketing activities through research, strategic planning, and Implementation.
- Conduct market research, translate key competitor, consumer, and technology trends into sound business decisions.
- Conduct quantitative and qualitative data analysis using statistical tools.
- Understanding consumer needs and behavioral patterns to identify appropriate products/services for different segments.
- Define product strategy and develop product road map.
- Manage product life cycle.
Skills & Experiences
- Degree in Business Administration or Marketing Communications.
- Minimum 2 years working experience in product marketing.
- Tech savvy.
- Experience in both Marketing & Advertising
- Must have good presentation & Strong Communication skill in English, Bahasa Melayu, Mandarin.
- Willing to travel KL & JB