Marketing Lead

Job Description

The Marketing Lead will work directly with the Brands and help to develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications.

Key Responsibilities

• Work directly with the Brands and help to develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies and budgets.

Skills & Experiences

• Bachelors degree (or equivalent) in Marketing, Business 
• At least 5 years of experience as a Marketing Manager
• Experience with working on digital / e-commerce media, social, KOL / MCN
• At least 3 years of team management experience
• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools