E-Commerce Senior/Team Lead (Conversion Optimization)

Job Description

Leading a team to enhance our e-commerce performance through strategic optimizations. The ideal candidate must possess strong analytical skills, advanced knowledge of HTML and CSS, and experience in A/B testing and team management. This is a 100% remote position.

Key Responsibilities

• Team Leadership: Manage and lead a team to conceptualize, build, implement, and oversee a robust pipeline of optimizations aimed at improving conversion rates, increasing cart value, and enhancing the overall customer experience.
• Strategic Development: Collaborate with key leaders to brainstorm and spearhead new strategies focused on increasing customer acquisition and lifetime value.
• Innovation and Best Practices: Apply and integrate advanced knowledge and best practices to develop new methods, procedures, and protocols for the Conversion Optimization team.
• Performance Monitoring: Proactively monitor and report on key metrics, A/B test results, and their analyses to internal stakeholders.
• Project Management: Manage multiple campaigns, tasks, and regular product launches with rapidly changing variables. Take end-to-end ownership and accountability for these projects.
• Cross-Functional Collaboration: Work closely with cross-functional teams such as IT, Sales, and Creative Operations to ensure smooth operations and adherence to project deadlines.
• Simulation: Design and implement simulations to predict and analyze the potential impact of various optimization strategies before deployment.
• Problem Solving: Facilitate problem-solving and resolve day-to-day operational issues to ensure task completion.
• Ad-hoc Projects: Support other ad-hoc projects as required.

Skills & Experiences

• Bachelors degree in Marketing, Business, Statistics, or a related field.
• Relevant certifications in Google Analytics, ConversionXL are a plus.
• 4-6 years of experience in digital marketing with a focus on conversion rate optimization.
• Proven track record of successfully managing CRO projects and improving conversion rates for e-commerce or similar businesses.
• Experience with A/B testing, multivariate testing, and CRO tools such as Optimizely, VWO, Google Optimize, or similar platforms.
• Familiarity with web analytics tools like Google Analytics, Adobe Analytics, and heat mapping tools.
• Experience with direct response marketing funnels for eCommerce, ideally in health and wellness.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in using data to drive decisions and optimize marketing strategies.
• Excellent project management and leadership skills.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Proficiency in HTML and CSS.