Digital Marketing Manager

Job Description

The Digital Marketing Manager is responsible for leading and provide direction to Digital Marketing team to achieve goals together.

Key Responsibilities

• Provide assistance and direction to the Digital Marketing team
• Define the objectives and individual KPI to be delivered by the Marketing team
• Work with the Marketing Director to define the brand strategy, including positioning strategy, multi-geo strategy, computer analytics and geographical expansion
• Represent the brands in all interactions with the Digital Marketing function and ensure brand consistency across different GEOs and marketing channels
• Pursue, establish and manage relationships with 3rd party marketing partners
• Provide the link between Digital Marketing and Product Development - prioritising external and internal marketing tools and feature development
• Project manage key product initiatives, including new game launches and product features

Skills & Experiences

• Min 5 years of strategic digital marketing management role in the iGaming industry
• Excellent English and Mandarin skills, project management, reporting and analytical skills
• Experience leading teams
• Strong brand building and management experience
• Understanding of digital acquisition, retention, affiliates, SEO, content, UX, SoMe, PR
• Strong understanding of ads metrics (CPI, CTR, CPC, CPM, CPA, ROI, LTV)
• Proven ability to work with cross-functional teams and successfully launch new products in an agile environment
• Experienced in targeted and performance-driven digital marketing in a fast-growing business
• Technical understanding of HTML/5, JavaScript and tracking technologies
• Strong project management, excellent communication and problem solving skills