Digital Marketing Manager

Job Description

The Digital Marketing Manager is responsible for executing various digital campaigns across different channels.

Key Responsibilities

• Create and manage content for companys social media, emails, and other forms of digital communication
• Research, track, and analyze consumer behaviours and trends and implement research into digital marketing campaigns
• Setting up and analysing campaign ads ie. Fb cpas, IG, Tik Tok
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team and agencies to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor campaign budgets
• Stay up to date on the latest social media trends, and implement them in companys marketing campaigns

Skills & Experiences

• In-depth knowledge of current digital trends
• 3 years experience with digital advertising
• Comes with leadership experience
• Experience with campaigns management and ROI optimisation
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data