Rich Products (M) Sdn. Bhd

Petaling JayaFood Sales

About Us

Born from Innovation
Founded by Robert Rich Sr. in 1945, Rich Products Corporation was born from an innovation – the world’s first non-dairy whipped topping. Mr. Rich’s pioneering spirit continues to guide the ongoing success of this family held company. The history of Rich Products has been marked by innovative breakthroughs, an unparalleled commitment to “Caring for Customers Like Only a Family Can™,” and aggressive worldwide growth.

A Diversified Business and Product Offering
The founder of the non-dairy segment of the frozen-food industry, Rich’s is a leading supplier and solutions provider to the foodservice, in-store bakery, and retail marketplaces. The company is the world leader in non-dairy toppings, icings, and other emulsions. Other key product categories include cakes and desserts; pizza, bakery products; bread and rolls; shrimp and seafood; appetizers and snacks; BBQ; meatballs and pasta; and gluten-free and all-natural items.

Since 1945, Rich’s has been committed to developing food solutions that raise the bar on quality, convenience, and efficiency for our customers. Our delicious innovations can be found in kitchens and bakeries around the world. With more than 50 locations spanning six continents, Rich’s today makes over 4,000 products sold across 100+ countries.

Rich’s takes great pride in our innovations and solutions that foster customers’ growth around the globe. We are recognized throughout the industry as passionate leaders and committed business partners.

How We Do Business
We help our customers to achieve profitable growth. At Rich’s, we believe that it’s not just “what we do” that is important, but also “how we do it.” Rich’s carries on a tradition of doing business that has endured for decades.

Founded on the vision of a food industry pioneer and fortified by three generations of the Rich family, more than 10,000 associates and committed leadership team live by The Rich Promise: “We will treat our customers, our associates, and our communities the same way. Like family.”


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