Hong Leong Assurance Berhad (HLA) is Malaysia’s largest local life insurance company. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different stages of their lives. Commitment to the customer is the key to HLA's success, where services are provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels.
HLA is the winner of the Domestic Life Insurer of the Year – Malaysia award by Asian Banking and Finance Insurance Asia Awards every year from 2016-2020, the Best Life Insurance Company – Malaysia by International Finance Awards 2017, 2018 & 2019 and the World Finance Global Insurance Awards 2017 respectively, and the Most Valuable Brand Award by The BrandLaureate BestBrands Awards 2016-2017.
5, Jalan SS21/39, Damansara Uptown, 47400