Top Digital Marketing Skills Malaysian Employers Need for 2024

Meyra Abdullah -

As the digital landscape continues to evolve, Malaysian employers are increasingly focusing on specific digital marketing skills to stay competitive.

In 2024, companies will be looking for talent in roles such as SEO Specialist, Content Strategist, Digital Marketing Specialist, CRM Specialist, Paid Ads Expert, and Social Media Manager. Each of these roles plays a crucial part in enhancing a company's online presence and customer engagement.

Must-Have Digital Marketing Skills for Malaysian Businesses

1)SEO Specialist

  • Salary: RM4,500 - RM8,000 per month
  • Skills Needed: Keyword research, on-page and off-page SEO, analytical skills, and familiarity with SEO tools (e.g., Google Analytics, SEMrush).
  • Experience: 2-5 years
  • Why Employers Need Them: SEO Specialists improve website visibility and drive organic traffic, essential for any business aiming to grow its online presence.

2) Content Strategist

  • Salary: RM5,000 - RM10,000 per month
  • Skills Needed: Content creation, SEO knowledge, audience analysis, and project management.
  • Experience: 3-6 years
  • Why Employers Need Them: A Content Strategist ensures that content aligns with business goals and resonates with the target audience, driving engagement and conversions.

3) Digital Marketing Specialist

  • Salary: RM4,000 - RM9,000 per month
  • Skills Needed: Digital advertising, social media marketing, data analysis, and email marketing.
  • Experience: 2-4 years
  • Why Employers Need Them: Digital Marketing Specialists implement and manage campaigns across various platforms, helping businesses reach and engage customers effectively.

4) CRM Specialist

  • Salary: RM5,000 - RM12,000 per month
  • Skills Needed: Customer data management, CRM software proficiency, and customer service skills.
  • Experience: 3-5 years
  • Why Employers Need Them: CRM Specialists help maintain and improve customer relationships, which is crucial for long-term business success.

5) Paid Ads Expert

  • Salary: RM4,500 - RM10,000 per month
  • Skills Needed: PPC advertising, budget management, and analytical skills.
  • Experience: 2-5 years
  • Why Employers Need Them: Paid Ads Experts can effectively allocate budgets to maximize ROI on advertising spend, reaching targeted audiences efficiently.

6) Social Media Manager

  • Salary: RM4,000 - RM8,500 per month
  • Skills Needed: Content creation, community engagement, analytics, and brand strategy.
  • Experience: 2-4 years
  • Why Employers Need Them: Social Media Managers build brand awareness and customer loyalty through engaging content and strategic interaction with followers.

In-Demand Digital Marketing Skills to Enhance Brand Visibility

More companies are paying attention to these digital marketing skills because they are essential for increasing online engagement and bringing in new leads. Hiring professionals with these skill sets can lead to:

  • Higher ROI on Marketing Spend: Experts in SEO and paid ads can optimize marketing budgets to achieve better results, leveraging specific keywords and a solid SEO strategy to boost search volume.
  • Improved Customer Engagement: Talents in CRM and social media management ensure that businesses maintain strong relationships with their audience, thus attracting top talent and improving user experience.
  • Enhanced Brand Visibility: Skilled digital marketers can increase a company’s online presence, attracting more potential customers through effective job postings and career pages that reflect the employer brand

Cost-Effective Freelance Digital Marketing Services

If your business is on a tight budget but still needs expertise in these areas, consider hiring freelance digital marketing professionals.  Here are some average freelance rates for 2024 in Malaysia:

  1. SEO Specialist: RM50 - RM100 per hour (2-3 years of experience)
  2. Content Strategist: RM70 - RM120 per hour (3-5 years of experience)
  3. Digital Marketing Specialist: RM40 - RM90 per hour (2-4 years of experience)
  4. CRM Specialist: RM60 - RM110 per hour (3-5 years of experience)
  5. Paid Ads Expert: RM50 - RM100 per hour (2-5 years of experience)
  6. Social Media Manager: RM40 - RM80 per hour (2-4 years of experience)

Freelancers can offer specific skills that businesses need without requiring a long-term commitment like a full-time employee. This makes them a flexible choice for companies that may have limited budgets. By hiring freelancers, businesses can tap into expert knowledge for particular projects or tasks without the costs associated with a permanent hire, such as benefits or salaries. This approach allows companies to manage their expenses while still accessing the talent necessary to complete important work.

Headhunting Service: Tailored Solutions for Your Hiring Needs

If you're unsure about which role to prioritize, you can get our free advice by booking an appointment today. Our team is ready to help you navigate your hiring decisions.

For those seeking to hire specific candidates or looking for multiple hires, using headhunting services in Malaysia is the best solution. At Seekers Malaysia, we offer a Performance-Based Headhunting Service for Specialist IT and Digital Talents. Our unique approach focuses on delivering results. We provide career advice, corporate support, and recruitment management to help employers find top IT, digital, and tech talents.

Our advanced methodology combines cutting-edge technology with a large database of over 80,000 top candidates and 500+ IT and digital clients. This allows us to quickly find and match the right professionals to meet your business needs.

Our service allows you to hire first and pay later, ensuring you get the best fit for your organization without upfront costs. We also offer tailored budgets to meet your hiring needs.

Conclusion

In conclusion, when deciding which digital marketing roles to focus on for your business, it’s important to think about your specific needs and budget. Look for skills that match your business goals.

For example, if you want to improve your website's visibility, an SEO Specialist is key. If you aim to create engaging content, hiring a Content Strategist would be beneficial. By understanding what skills you need, you can make a better choice that will help your business grow while staying within your budget.

  1. SEO Specialist: If your main focus is on increasing organic traffic and improving website visibility, hiring an SEO Specialist is crucial. They can help your business rank higher in search engine results, driving more potential customers to your website through effective keyword research and a mobile-friendly SEO strategy.
  2. Content Strategist: If creating engaging and effective content is your priority, a Content Strategist is essential. They ensure your content aligns with your brand message and resonates with your target audience, ultimately boosting customer engagement and conversions.
  3. Digital Marketing Specialist: For a holistic approach to your online marketing efforts, a Digital Marketing Specialist can manage various channels, ensuring your campaigns are integrated and effective across the board. Their versatility can help your business adapt to changing digital landscapes and connect with job seekers through friendly websites.
  4. CRM Specialist: If retaining customers and improving long-term relationships is a goal, hiring a CRM Specialist will be beneficial. They manage customer data and interactions, ensuring that your business fosters loyalty and satisfaction among your clients.
  5. Paid Ads Expert: To maximize your advertising spend and reach specific target audiences quickly, a Paid Ads Expert is vital. They can optimize your campaigns for the best return on investment, ensuring that every ringgit spent brings in valuable leads.
  6. Social Media Manager: If brand awareness and community engagement are priorities, a Social Media Manager can elevate your online presence. They create engaging content and interact with followers, building a strong brand community that fosters loyalty.

If budget constraints are a concern, freelancers can provide valuable skills without the cost of full-time salaries, making them an attractive option for businesses needing flexibility.

For tailored recruitment advice, feel free to contact us at Seekers Malaysia. Get a FREE Consultation Today! Let Seekers Malaysia handle your search for top talent in Malaysia’s IT and digital fields, so you can focus on what matters most—growing your business.

Performance-Based Headhunting Service for Specialist IT or Digital Talents

Seekers Malaysia is a headhunting service focused on getting results. We provide career advice, corporate support, and recruitment management to help employers find and hire experts in IT, digital and tech fields.

Our special method uses advanced technology and a large database of over 80,000 top candidates and 500+ IT and digital clients. This helps us quickly find and match highly skilled professionals to meet your business needs.

Learn more about our headhunting services or contact us to discuss your recruitment needs. We look forward to helping you find the right talent to drive your company's growth.

Get FREE Consultation Today

Are you searching for the best Digital Marketing team for your business? Let Seekers Malaysia handle the search for you. Contact us today to learn more about our headhunting services and discover how we can help you secure top IT and Digital candidates in Malaysia.